We are a team of communicators, fascinated by the way people behave. We’ve sharpened our skills so we can design interventions that nudge, or change behaviour, towards a desired outcome. From brand campaigns to employee engagement, we can diagnose your business problems through a behavioural lens and provide a solution to give you optimum results.

Our UK team has experience working with blue-chip companies including Shell, GSK, Rabobank, RBS and UK Government organisations. We are part of the Spoon Group, a global agency with Nordic flair, dedicated to real stories and the use of journalistic methods to deliver positive change

Our People

Shelley our resident Behavioural Science expert

Shelley Hoppe

Agency Director, Behavioural Scientist

Karen Brennan

Finance Director

Anna Barling

Creative Director

Gemma Wilson-Vidal

Head of Operations & Production

Harriet Kerr

Senior Account Manager

George Smith - Content Strategy Director

George Smith

Content Strategy Director, Behavioural Scientist

Victor Asandi

Victor Asandi

Midweight Designer

Oskar Palmerot

Oskar Palmerot

Account Manager

Alice Lloyd-Evans (B&W)

Alice Lloyd-Evans

Account Manager

Lauren Romano

Content Director

Kirstie Pickering


Ben Hargreaves


Kajol Runwal

Junior Content Producer