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Fun, inspiring, good insights. easy to follow, good interaction, not too long, not too short, both presenters very good. Relaxed, fun, come out as very knowledgeable, just loved it.

- Workshop Participant

Our trainers

Our trainers have MScs from the London School of Economics under the tutelage of the delightfully frank ‘Happiness Professor’ Professor Paul Dolan and have been further trained as trainers by our very own Coglode partners.

Between them, our behavioural scientists have also collected 20+ years in corporate change, marketing and communications and get a real kick out of combining streetwise problem solving, with the very latest academic thinking.

Shelley Hoppe

Shelley knows what makes people tick.

As our agency director and strategist, she’s played an integral role in building behavioural science into what we do. Before founding her own agency in 2009, Shelley spent her early career in a variety of marketing and employee communication roles within large corporates in the tech, energy and pharmaceuticals realm, where she developed a fascination for how communications can shape culture.

An MSc in behavioural science from the LSE was a natural next step.

George Smith

George is a strategist, writer and behavioural scientist.

In his first role, he helped roll out tone of voice change campaigns for a third of the FTSE 100 before moving on to create brands and write marketing campaigns for businesses across the US, Europe, and the Middle East.

His claim to fame is actually that he’s the person that named 5G ‘5G’ (although nobody ever believes him).

Now settled at Spoon UK, George heads up consulting and comms projects for the agency, and using his recent MSc in behavioural science from LSE he runs workshops to help business people use behavioural science to do whatever it is they do, more effectively.

Our behavioural scientists
Shelley our resident Behavioural Science expert

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