Blog

Behavioural Science Marketing

9th August 2021

How to use loss aversion to inspire action in B2B marketing

Everything is broken and all your decisions are bad The computers are after your job. Prospects are fleeing from your products. Your engineers can’t communicate with your designers, who can’t…

Harriet Kerr

Behavioural Science Diversity and inclusion Employee Engagement Employer Brand Internal Communications Training Values & Culture

16th April 2021

How do you make unconscious bias training actually effective?

- It's got big problems, no doubt. But there are ways to improve it. The UK Chair of KPMG’s controversial comments on Unconscious Bias being “complete and utter crap” has…

Kajol Runwal

Behavioural Science Employee Engagement Employer Brand Internal Communications Marketing Uncategorised

16th March 2021

What’s the story (B2B glory)?

Why narrative is worth its weight in gold It’s a matter of grey matter Brains. They drink too much coffee. They haven’t been out much (at least not recently). They have overbearing bosses,…

Kajol Runwal

Behavioural Science Change Communications Employer Brand Values & Culture

18th December 2020

To pivot, or not to pivot?

4 behavioural techniques to debias your decision-making in 2021 The shock of 2020’s pandemic has raised big questions for business leaders and entrepreneurs. Is now the moment to pivot, or…

Kajol Runwal