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Humour Effect and Pratfall Effect: Behavioural Science

Behavioural Science Marketing

28th September 2020

The pratfall effect and the humour effect: Marketing’s most powerful double-act

Does making mistakes make you more attractive? When Jennifer Lawrence famously fell over on the stairs at the 85th Academy Awards ceremony after winning the prize for Best Actress for…

Spoon

Meeting and how to make it more productive. Work desk with table, laptop and wall clock. Meeting attendee is snoring.

Behavioural Science Employee Engagement Values & Culture

22nd September 2020

Your meetings are boring. Here are 5 things you can do about it.

Let’s face it: meetings can be seriously hard work. We’ve all been in the meeting where the only tangible outcome is to decide you need another meeting. Or the one…

Admin

Behavioural Science News Training

17th September 2020

Introducing our partners at Coglode

Roxy and Jerome from Coglode We’re proud accredited partners of Coglode and are excited to be offering our version of their one-day applied behavioural insights workshop. In our opinion, they’ve…

Spoon

Behavioural Science Change Communications Diversity and inclusion Employee Engagement

9th September 2020

What is a behavioural business?

A behavioural business is an organisation where most people inside it can use behavioural science techniques to improve what they do. Which, you know, sounds lovely in principle doesn't it.…

Victor Asandi

New services and behavioural science consultancy

Behavioural Science Training

3rd September 2020

New services and new skills, for a whole new Spoon

It’s been a long time coming, but after two masters degrees in behavioural science and months of flat-out work behind the scenes, we’re now proud to call ourselves a behavioural…

Harriet Kerr

The pratfall effect and the humour effect: Marketing’s most powerful double-act

Your meetings are boring. Here are 5 things you can do about it.

Introducing our partners at Coglode

What is a behavioural business?

New services and new skills, for a whole new Spoon

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The pratfall effect and the humour effect: Marketing’s most powerful double-act

Your meetings are boring. Here are 5 things you can do about it.

Introducing our partners at Coglode

What is a behavioural business?

New services and new skills, for a whole new Spoon

Sign up to our newsletter

Recent Posts

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