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The art of writing a great brief

If want to help an agency achieve your ideas successfully, you’ll need to provide a clear and thorough brief. This guide will help you produce one for your next creative project or campaign.

Inside the guide:

  • Goals and metrics for success
  • Primary messages
  • Establishing your audiences
  • Defining your deliverables
  • Deadlines and budgets

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How behavioural science can help you write a strong creative brief