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The seven steps to putting successful employer branding into practice

It’s getting harder to attract and retain top talent, as competition between employers heats up and the transition from Generation X to Y (and soon Z) becomes more prevalent. Our guide explores how creative content can power-up your recruitment efforts.

Inside the guide:

  • Content marketing techniques to recruit the best of the best
  • Gaining the edge in a competitive job market
  • Designing a multifaceted content strategy based on your employer value proposition (EVP)
  • Becoming the first name on a job seeker’s target list

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