It’s been a long time coming, but after two masters degrees in behavioural science and months of flat-out work behind the scenes, we’re now proud to call ourselves a behavioural communications agency.
Being a behavioural communications agency means 4 things:
1. We now use behavioural science to make communications more effective
Up until now, we’ve relied on more than two decades of hard-won, streetwise knowhow to communicate effectively and drive behaviour. That proved powerful for our clients (we wouldn’t have been here since 1998 if it wasn’t), but now we’re able to go one step further.
We now know the scientific reasons behind why communications succeed or fail, and the biases and heuristics that are present in our clients’ audiences while we’re communicating with them.
That means we can now predict how people will react to communications upfront, before we even engage them. We can plan for how people will react to messaging, advice and training, and go smoothly with the grain of human nature to inspire action, rather than fight against it. Take a look at our case studies to see how that looks in the real-world.
The core of Spoon UK’s offer is the same as it ever was. But now our knowledge of applied behavioural science is taking it to a whole new level.
2. We now offer Coglode’s behavioural science training
Coglode have created what we think is the best 1-day applied behavioural science training that money can buy. It’s the most accessible, the most fun, the most practical and the most easy to apply to real business situations that we’ve ever seen on the market.
We’ve been working closely with the Coglode team for the past few months to shape the course for communications and corporate audiences, and it’s now all ready to go. The course provides both a library of 40 practical behavioural insights that teams can use to improve their work right away, as well as a simple 4-step technique to apply them to projects, campaigns, communications and UX design. Find out more about it over here.
Alongside, we’re also offering a new 1hr behavioural science webinar. A little less hands-on, but no less fun, this one introduces just how irrational all of us really are and why it is we behave in the strange ways we do, before diving into plenty of practical advice on how each of us can harness human irrationality to improve the ways we communicate.
We now offer world-class applied behavioural science training (with an NPS score of 9.2!). Read more about it here.
3. We now offer behavioural science consultancy
Most people won’t view their business issues or objectives as behavioural science related. But very often looking at a problem laterally with an understanding of how people actually react to the contexts around them can massively help to unpick business problems, and inspire action.
We now use behavioural techniques learned from masters degrees at the LSE to help clients solve communication problems. That could be helping people to embrace change, work more compliantly, or take L&D courses to lower business risks – whatever behavioural goal our clients are looking for.
Alongside we now also work on UX design, customer journeys, and how to get B2B sales and marketing campaigns to convert customers more effectively, using academically verified behavioural techniques.
We now use behavioural science to solve internal comms, change comms, and sales and marketing problems even more effectively than before. Find out more here.
4. We have a vision of ‘behavioural businesses’
Knowing what influences people and why is going to become an essential skill for businesspeople over the upcoming decades. In fact evidence suggests it’s already started. Before long, having some kind of knowhow in applying behavioural science at work is going to become the table stakes of the business world – like having a workforce that can use Microsoft Office.
We’re not there yet, but the businesses that see this trend coming and give their people the edge of being able to apply behavioural science today will soon be the ones to lead their markets. It’s a skill that can boost sales, innovation, efficiency, diversity, culture, and communication – all the key metrics of the most successful global enterprises.
The barrier to realising that opportunity is that often there are just too few behavioural scientists inside businesses to make the kind of impact that’s possible if their skills were to be taken up and embraced by people across the entire organisation.
We want to change that.
We want to help businesses realise that full potential by giving employees across every function of a business the skills to work more efficiently and effectively using behavioural techniques – and all without breaking the bank on IT, or AI or anything else in the process. We’ll talk more about how to create a culture like this in our upcoming blogs.
We want to create #behaviouralbusinesses – entire organisations in which hundreds of employees can use behavioural science to improve every aspect of what they do. Find out more here.
Thanks for reading! We’re really excited about what this means for our clients – there’ll be more info coming out over the coming weeks so keep an out for updates on Linkedin and in our newsletter.
If you’re intrigued or you’d like to find out more about what it means to become a behavioural business, check our new behavioural science services pages here or just get in touch. We’d love to hear what you think.
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