Behavioural Science,

Meet Communications

You hear it all the time in comms – change people’s minds and you’ll change their behaviour.

Absolute rubbish.

Try to challenge our beliefs and our confirmation bias kicks in. Instead of listening, we double down on our existing ideas and we actively ignore anything that contradicts us.*

Here’s the reality – to change people’s minds, you have to change their behaviour.

It’s incredibly difficult to hold beliefs in our minds that contradict our own actions. So what do we do? We change the thing we can control – our beliefs.

We harness these truths of human behaviour in our work to incite action.

We’d love nothing more than to help you do it too.

* It’s why echo chambers have become so extreme in recent years.

DO YOU WANT YOUR COMMUNICATIONS TO HAVE A REAL IMPACT?
THEN IT’S TIME FOR A DIFFERENT APPROACH.

We’re a communications agency that uses behavioural science principles to design persuasive messaging that moves people towards action.
Let's talk!

Got a question? Email, phone or pop in. We are always up for a chat.

Tintagel House – The Office Group,
92 Albert Embankment,
London SE1 7TY
info.london@spoonagency.com

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