You hear it all the time in comms – change people’s minds and you’ll change their behaviour.
Here’s the reality – to change people’s minds, you have to change their behaviour.
It’s incredibly difficult to hold beliefs in our minds that contradict our own actions. So what do we do? We change the thing we can control – our beliefs.
We harness these truths of human behaviour in our work to incite action.
We’d love nothing more than to help you do it too.
* It’s why echo chambers have become so extreme in recent years.