You hear it all the time in comms – if we change people’s minds, we'll change their behaviour.
To change people’s minds,
The reason is once we act, we tell ourselves stories about why what we did was the right thing to do.
Luckily we’re all ‘situational’ to some degree – our behaviour is affected by the contexts around us.
By using behavioural insights and communications knowhow to change those contexts, we can predictably change people’s behaviour, and minds, for the better.
We do communications, consultancy, training and campaigns.
Each one using behavioural insights to build your culture, supercharge your processes, upskill your people, and boost your bottom line.