Try to challenge our beliefs and our confirmation bias kicks in. Instead of listening, we double down on our existing ideas and we actively ignore anything that contradicts us.*

Here’s the reality – to change people’s minds, you have to change their behaviour.

It’s incredibly difficult to hold beliefs in our minds that contradict our own actions. So what do we do? We change the thing we can control – our beliefs.

We harness these truths of human behaviour in our work to incite action.

We’d love nothing more than to help you do it too.

* It’s why echo chambers have become so extreme in recent years.